Friday, 2 October 2015

Agric value chain is long, can employ over 60% of Nigerians — Onyeani Nwosu

Mr. Onyeani Uka Nwosu is the Chairman/Chief Executive Officer of Abia State-based Green Town Farms, a farming business based on professional research. In this chat with Financial Vanguard, Nwosu says farmers can only break even when they mechanise the processes. He urges government at all levels to do more for the sector, noting that if only a small percentage of money spent on the oil and gas sector is spent in agriculture, Nigerian economy will burst. Excerpts:
Background:
Onyeani Nwosu
Onyeani Nwosu
After his first degree in Accounting and a Master’s in Business Administration in Banking and Finance, Mr. Onyeani Nwosu who is a Fellow of the Chartered Institute of Bankers (FCIB) worked in the banking sector for 30 years first in Union Bank, through Union Homes and then Intercontinental Bank Group and Intercontinental Homes where he rose to the position of Group Head, Banking and Mortgages. He took charge of the overall business development of the bank as a second in command, next to the managing director. He retired in February 2012.
Going into agriculture:
“Prior to leaving the bank, I considered areas that I would want to spend the rest of my time and agriculture was one of them. It used to be the number one until oil came and stole the show and it dropped to number nothing. Gradually, it has started coming up, kudos to President Goodluck Ebele Jonathan with his agricultural transformation programmes being anchored by the Minister of Agriculture, Dr. Akinwumi Adesina, Special Adviser to the President on Millennium Development Goals and the support of the Federal Ministry of Finance through the Bank of the North. So the sector has received a little boost but a lot still needs to be done to enable us tap the enormous resources in the sector.
“Agriculture means different things to different people. To the lay man, it is a means of livelihood; to the corporate farmer, it is a business. Agribusiness means a lot of things because the agricultural value chain is very long and can employ over 60 per cent of the Nigerian population if we really want to do justice to agriculture. People can key into crop production, animal husbandry; crop or animal processing. This will further enlarge the capacity in terms of employment and empowerment for the masses. For instance, if just a little percentage of funding given to oil and gas is given to agriculture, the economy will burst.
“Exploration, well development, etc., cost billions of dollars, so if only a small percentage of the money is spent in agriculture, you can imagine what the turn out will be. For instance, cassava can be used for biofuel, food and other industrial uses like starch required in the pharmaceutical, textile, bakery and paint industries. This will tell you what the average Nigerian will do if given the required support and that is why we are calling on the Federal Government to do more.”
Government should do more:
“In one of our farms, we called for quotes and we were given a bill of N15 million just to survey about 200 hectares of farmland. There are so many ways government can come in here: One, bring the cost for stamping and registration of agric land down to zero if possible; zero or basic cost for perfection of farming properties. They should have a pool of heavy duty machines for on-leasing to farmers at a subsidised rate to encourage mechanisation which will in turn force down the price of basic food items. It is evident that you cannot make it as a farmer if you don’t mass-produce, volume is it! And the only way to mass-produce is to mechanise your processes.
Government should stop making mockery of farmers. They will go on air and advertise that 100 metric tons of fertiliser have been made available to farmers. By the time you cascade it to the locals, you see a farmer getting two bags of fertiliser even though it is subsidized. How many plots of land will that cover? They should make this product available and affordable. Availability and affordability are very important as far as farm inputs are concerned, so we need a more proactive and more practical support from government at all levels.
“If we borrow from the banks to buy tractors, bulldozers and all that, then we will continue to pay debt until the next generation and it is not good enough so government should show interest in acquiring heavy duty equipment and all other farm implements and attachments. On our own, however, we have started buying tractors and soon, they will arrive. If we don’t mechanise, we won’t be able to break even.
“We have more than 15 culverts and bridges in our farm area to construct; assuming we spend N3 million on each of these, it will automatically affect the sums of money meant for the real thing which is farming. This is where government has to come in.”
Single digit interest rate:
“I am yet to see the single-digit credit facilities. In fact, not just single digit but lower single digit between 0 and 5 per cent. A lot of cheap funds are available in Nigeria. Take for instance the Pension Fund, whereas we are clamouring that part of it should go into mortgage development, some of it should go to agriculture. Put the money in infrastructure development and then recoup some of the money overtime. When these farms are doing well, they will pay corporate tax to government. Government should do something to ensure that investors in agri-business get their money back and by so doing, they will be encouraging others to join.
Onyeani-Nwosu-farmRecruiting young farmers: “We also realised that recruiting young people to work in farms located in rural areas is a problem and that is why we have started putting up farm houses for young graduates who may want to work and live in the farm. These are some of the strategies we have adopted to make sure that our farm comes to be what we want it to be, an integrated farming system where waste in one section of the farm would become raw material in another section.”
Investors should invest in farm devt:
“A lot of investors in oil and gas, manufacturing etc., can key into the agriculture value chain. I will not advise anyone to start rolling out agric-based factories now because the inputs are not available, so first and foremost, they should invest in farm development, then when the produce is enough to provide a certain level of capacity in terms of availability of farm inputs, then they can set up agro processing units. People should learn to embark on long-term development instead of wait and take. Most Nigerians are looking for what they can do to get their money fast. Agriculture is not such a place except if you go into annuals like vegetables but you can imagine how many acres of land you need to cultivate to produce truck-load of pepper even though they are fast.”
Visit to Israel, Songhai:  “I went with a team of my staff for training in Songhai Farms and Israel. They are now practising what they learnt. We have invested so much in capacity-building. I slept in the farm for two weeks in Israel to understudy the Kibbutz farming system and I told myself that someday, people will come to my own farm and sleep. We were comfortable and we had fun. They were small houses but the facilities were of world class, what you see in three-star hotels.”
Corporate social responsibility (CSR):
“If we don’t make the locals living around the farms comfortable to an extent, they will turn to become a very big risk factor and that is why we are doing a lot on CSR in localities where our farms are. We gave them boreholes, talk them into going to school and promised them employment.
They provide labour for us because we are still doing manual but by the time we mechanize, they will be trained to align with the process. If you do not engage them,  they will become restive, so agriculture is another way of curtailing youth restiveness and militancy.
Why Green Town?
“When we wanted to start farm business, we were looking at two things – nature and community. Green is synonymous with nature, it depicts power and life so we were looking at natural habitat for our kind of business. We considered all these and decided to call it Green Town in the sense that we have a community life in mind. We want to focus not just on our pocket but on the community. We are also looking at doing something that is integrative in nature, it is not all about plantain, or palm or cassava, we want to look at animal husbandry, processing etc. So we are looking at community life whereby man and nature will be in harmony.”

Wednesday, 30 September 2015

Top 7 Secrets of Great Entrepreneurs


top_10_secrets_to_entrepreneurial_success_by_steve_clarke
Success doesn’t accrue overnight and it doesn’t come on a platter of gold either. Behind every successful man/woman is an innovative mind, hard work, and a trailer load of secrets. We all have 24hours at our disposal, but success depends on how one manages time, and time is a strong factor in entrepreneurship. Starting, owning or running your own company can bring personal and financial freedom as well as a weighty sense of achievement. Apple CEO Steve Jobs, one of the greatest entrepreneurs of all time, said that following your passion might sound like a soft skill, but it is responsible for success. He went on further to say, “Entrepreneurship is hard and takes perseverance, you will not have the energy to jump the inevitable hurdles unless you find that something that you are truly obsessed with.” Below are some secrets of great entrepreneurs
1 Great entrepreneurs build and sell dreams
Entrepreneurs build and sell dreams, they don’t pursue figures. Building wealth is the key to financial freedom. Keep your focus more on building wealth than on making money. Steve Jobs said his passion has been to build an enduring company where people were motivated to make great products. “Everything else was secondary, the products, not the profits were my motivation. Building a great company is very important and on the other hand creating value and numbers.” He once said that people who buy Apple products are not “consumers” but are people with hopes, dreams and ambitions. Helping them unleash their inner genius will help the entrepreneur win over their hearts and minds.
2 Great entrepreneurs take risks and understand the perspective of failure.
Great entrepreneurs consider failure as inevitable and enlightening. Failure is a medium to learn and grow. It gives you a direction, showing you areas of correction. See failure as a part of life, not as a part of you.  Failure creates room for upgrade and betterment. Walt Disney said, “I dream, I test my dreams against my beliefs, I dare to take risks, and I execute my vision to make those dreams come true.” It’s never safe to play it too safe. When you take risk out of life, you take opportunity out of life. Successful entrepreneurs have strong faith, which allows them to find opportunities and take risks.
 3 Great entrepreneurs are focused: Focus leads to high level of concentration on a particular act or thing. Athletes understand this requirement. Let’s use Bolt as a case study, he is concerned with the finish line and not other athletes in the race. Steve Jobs said, “I’m as proud of what we don’t do as I am of what we do.” He said innovation means eliminating the unnecessary so that the necessary may speak, building products with simple, uncluttered design.
4 Great entrepreneurs know the importance of praise and correction: A great and successful company is the collection of diverse and beautiful minds. Errors and mistakes are bound to be made, how employees are corrected is very important. It’s a domino effect to two extremes.  Great entrepreneurs know how to utilise praise and correction. There is an old saying that a spoonful of sugar helps the medicine go down. Praise is like sugar which is sweet, correction is like medicine which is bitter. Employee gets pleasure from being praised. The act of praising people is a key secret of success. Great entrepreneurs praise before they correct, and then praise when there is change/growth.
5 Great entrepreneurs understand the need for speed: The need for speed in a critical business world is very important. Great entrepreneurs understand this. Most times they go ahead of the game and ahead of time, because as a business expands the company also gets bigger and more complex, and complexity slows the change of flow. They know how to make things easier and faster. According to Walter Robb, co-CEO of Wholefoods, “It’s a constant battle, to make sure that you’re checking yourself at the door, watching for where things can get bureaucratized or calcified, because it’s the kiss of death.”
6 Great entrepreneurs understand the power of association: Birds of a feather flock together. You can never help the poor if you are one of them. There is a strong power in association; it changes your perspective, mind set, and your vision in a positive or negative way. It’s like a ripple effect; it starts slowly. By learning to invest your time with intelligent people who are living a life of success and importance, you learn to do the same.
7 Great entrepreneurs know a little about a lot: Be vast minded. It’s a very dynamic world, things change by the minute; it is always good to be on the safer side not just the safe side. Being stereotyped in this information technology age is not considered a smart thing. Employees know a lot about a little. It you want to remain on the same spot for the rest of your life do the same thing, don’t bother learning new things. In reverse, if you want to become a great entrepreneur, then you must develop an interest in shifting ground and learning new things, new ways, and how they can be fused together. It is to your advantage to learn a little about a lot.
Great entrepreneurs also understand the act of building a strong connection, fellowship and trust in their team. They take responsibility for their employees’ happiness and their personal lives. Remember everyone needs to be loved, so they know that the singular act of showing concern can trigger a level of bonding which increases trust and productivity.

12 Secrets Of Success For Young Entrepreneurs

Young, would-be entrepreneurs should note that success in business comes from making products that customers need, and from providing quality customer service which will make customers want to come back, thereby raising profits. 
However, research has shown that for every one thousand new start-up businesses, ninety percent fail within the first five years of operation, due to various factors. But the ten percent that succeed owe their success to certain qualities displayed by the entrepreneurs operating them. So what are these qualities?
Here are some of the qualities that would-be young entrepreneurs can develop themselves and deploy in their businesses:
1. An Agile Mind:
It is useful for entrepreneurs to possess an agile mind; that is, a mind that thinks quickly and intelligently to identify a need and move swiftly to fulfil it.
2. Business Consciousness:
True entrepreneurs are business-conscious people who are completely obsessed with business opportunities and can easily identify one even when others see it as a problem. For example, when Jimoh Ibrahim bought NICON from the federal government it was a failed public corporation and constituted a problem to the government, but to him it was a cash cow waiting to be re-structured and provided with good management.
3. Dynamism:
A true entrepreneur must possess the energy and enthusiasm to convert business ideas into reality. And this usually plays out in the ability to put together a bankable business plan which assists them to secure finance to execute their business idea. It is also the ability to work hard to pull out their business from a state of declining profit to a margin of profitability through the introduction of new ideas; to create a new business environment, spotting trends and adding new product lines to meet the changing tastes of customers; and to create awareness of their activities to turn around the fortunes of the business for the better.
4. Leadership Skills:
This is very key to success in entrepreneurship because an entrepreneur should be able to select a team, delegate and direct, initiate actions, communicate, control, inspire and motivate employees towards achieving organizational goals and objectives.
5. Courageous:
Successful entrepreneurs are courageous people who usually cope with the risks associated with running a business concern such as low patronage, a harsh economic environment, the risk of losing one’s total investment and the dwindling fortune of the business, etc. Despite all these aforementioned risks they sum up the courage to run their business successfully.
6. Discerning:
The capacity to exercise a good sense of judgment plays a significant role in your being a successful entrepreneur because entrepreneurship involves making decisions, i.e choosing between alternatives. For example, before opening a shop an entrepreneur may decide to either employ a full-time member of staff or outsource most of his/her activities.
7. Ability to understand the market:
Having a good knowledge of your prospective customers and target market coupled with information on what their specific needs are, before executing decisions associated with the market, mixes variables such as product, place, price and promotion which are critical issues in successful entrepreneurship.
8. Hard Working:
Successful entrepreneurs usually display the capacity to work for a long hours in their business. And very often they do not see the long hours invested as working but feel as if they are having fun. This attitude is attributable to their love for their business. Perhaps this explains why it is extremely necessary for you to engage in a business which you truly love. Indeed, engaging in a business that your heart is not in is a recipe for disaster.
9. Ability to Accept Mistakes:
As you embark on your entrepreneurial journey, you are going to experience a lot of strange things in the business arena. And when you do, you can look so stupid. And you will begin to say to yourself: why do you allow this to happen with all your experience.
My candid advice to you is to quit bothering about it. Accept you made a mistake and move on.
To succeed as an entrepreneur you must develop the capacity to take mistakes as practical experience that equips you to be able to pursue your entrepreneurial dream to a successful venture.
10. Having more than a profit motive for setting up a business:
The chief aim of an entrepreneur in setting up a business is usually to make a profit, but if you make profit-making your dominant goal for being in business, you’ll never succeed. This is very key because of the get rich-quick-attitude among youths in recent times.
For example, a supermarket operator who refuses to destroy an expired tinned food item because doing so will lose him money, and sells the item to unsuspecting customers. If the expired food causes food poisoning resulting in the death of customers, he could be in serious trouble.
Even if the customers merely discovered that the food sold to them was expired they will not return to the supermarket again. And worse still, if they decide to tell prospective customers of the supermarket of their experience, the net result will be lack of patronage and poor sales turn-over which will directly affect the profit margin of the supermarket. No business can survive without repeated customer patronage and favourable word of mouth recommendation from satisfied customers.
11. Networking:
Actually, true entrepreneurs are always networking with others to enhance the success of their business. And they do this through joining trade associations, social clubs and relevant business associations for ideas and contacts to promote their business.
12. Capacity to stay on course:
True entrepreneurs often demonstrate the capacity to hang on to their entrepreneurial dream against all odds. If they try one method and it does not work, they will try another and another until they eventually get the one that works. Those close to them are naturally going to think that they are out of their mind for persisting. Indeed in entrepreneurship you will constantly have to draw from the reserves of your resilience to weather through the storm of ups and downs, strains and stresses, pains and gains that are part and parcel of the entrepreneurial drive to excel. It has never being a game for quitters.
I will see you at the top.

Success In Business: Developing Entrepreneurial Spirit in Nigeria

A recent collection of essays on entrepreneurial innovation in developing economies, titled ‘Lessons from the Poor’, mentions an aspect of Nigerian clothing design. Examining the traditional adire dye industry, author Thompson Ayodele informs that the bottom 19% of entrepreneurs polled for the study earned more than state and federal civil servants. For the purpose of this essay, the story is significant in more ways than one. First, it is a classic instance of entrepreneurial spirit, describing the transformation of an established Yoruba craft into a venture for wealth creation and employment generation. Second, and perhaps only in between lines, it reflects a measure of the serious imbalances that plague Nigeria’s economy.
Africa’s second largest economy is a bundle of extreme contradictions; with billions of dollars in annual oil revenue on one end and pervasive poverty for most of its 148 million people on the other. Relative political stability since 1999 has delivered some reform and regulatory initiatives to correct huge and long-standing macroeconomic disparities, yet the country remains overwhelmed by persistently dismal indicators and human development indices.
Nigeria’s current per capita GDP of $1,371.31 ranks it below much smaller African economies like Sudan, Congo and Swaziland. The latest UNDP poverty survey of 108 developing nations placed the country at the 80th position, below Rwanda and Malawi. Achieving the UN Millennium Development Goals and its own, and more ambitious 2020 target require a paradigm shift in mindset and priorities. It also requires the successful engendering of a broad, pan-Nigerian entrepreneurial spirit!
A slew of relevant policy redirection have already been initiated in this regard: The government has deregulated oil prices, dis-invested public sector undertakings, created special economic zones and passed assorted legislation to encourage enterprise development. While some of these measures are starting to show positive results, many have been largely ineffective while yet others have completely collapsed. For instance, a massive privatization drive launched after 1999 managed to rake up private sector investment. However, Abuja’s simultaneous inclination for micro-enterprises, instead of small-scale ventures, did little to curb unemployment. The failure or even inadequate success of these measures is attributed primarily to disregard or ignorance of ground realities, and lack of a coherent, consistent, macro-level vision.
Nigeria’s unique set of problems calls for broad-based policy intervention from the bottom up, and any individual law or policy that is not part of a unified effort is unlikely to make much difference. The ‘bottom up’ analogy is pertinent, as one of the first things Nigeria ought to be doing is improving the condition of its roads.
The business environment in the whole of Africa is crippled with massive infrastructure shortfalls that result in the continent’s high enterprise mortality rate. Significantly, the rate of failure affects older and new entrants alike. A leading cause is almost always infrastructure deficits that critically hamper genuine economic growth and productivity.

Traits young entrepreneurs need to succeed

It takes more than a great business idea and a huge capital base to hit it big in the business world, SIMON EJEMBI writes
It is true that limited access to funds has been a major setback for businesses in Nigeria.
The situation is particularly bad for small-sized firms.
“Nigerian small and medium-sized enterprises’ access to finance is low compared to other African countries like Kenya. Most working capital is financed through internal funds,” the Head, Finance and Private Sector Development, World Bank, Michael Wong, said at a meeting organised by the Nigerian Association of Small and Medium-Scale Enterprises in Lagos on Wednesday.
Several entrepreneurs with tales of failure have often blamed their inability to transform their business ideas to thriving companies on this.
Experts are, however, quick to note that access to funds and a great business idea are not all it takes for a business to succeed.
Successful entrepreneurs admit that such things as hard work and passion are equally important.
According to the Chief Executive Officer, Zanibal On-Demand Business Solutions, an indigenous software development company, Mr. UchennaIgwebuike, an individual requires the following traits, among others, to be successful in business:
Clarity of purpose
According Igwebuike, for an entrepreneur to succeed, he or she needs to understand the purpose of the business, and focus is key in that regard.
He says, “One of the things needed is focus. You need to have focus. You need to have an understanding of where you want to go and focus on that irrespective of the challenges along the way.”
Ability to manage failure
Igwebuike says any entrepreneur who wants to succeed in business and in life has to embrace failure and realise that failure is just a way of learning and guiding an individual to get it right eventually.
 Integrity
The Zanibal CEO adds that integrity is also very important to succeed. “When I say integrity, I mean in every aspect of it – as an intellectual individual. People can look at you and even if they disagree with you in terms of what your opinion is, they will actually realise that what you are saying is based on you advancing what is the best opinion about what you perceive.
Hard work
Hard work is another trait that Igwebuike says entrepreneurs need. According to him, there is the need for people to be willing to go all the way and give ‘150 per cent’ to get things done.
Ability to execute plans
Here, he says good ideas are not all it takes. “It is really not about having ideas on what you need to do, but having the discipline, the focus to stay on course and get things done.
Networking skills
In today’s knowledge-based world, the ability to connect easily with people is very important, according to Igwebuike.
“Sometimes, you want to do certain things or source for fund, you find out that having access to people who will help you to do a whole lot of things can really smoothen your way to being successful,” he says.
He adds that the ability to recognise opportunities and seize them is also vital.
Co-founder, InventRight, LLC, a United States-based company that educates entrepreneurs on how to bring ideas to market, Stephen Key, writes in entrepreneur.com that the following traits are important:
An unwavering passion
The advice to do what you love has become a bit of a cliché. Everyone says, “Find your passion.” But that’s easier said than done.
According to him, being an entrepreneur demands commitment and dedication more than most jobs do.
“If you’re ambivalent or mildly enthused about your product or service, that’s not going to sustain you through the highs and lows that will inevitably occur. If you find something you love enough to want to share with others, that love will fuel and give you purpose,” he writes.
 Open-mindedness
Key explains that the most successful entrepreneurs he knows always remember how much they can learn from others. “They ask for advice. They’re flexible. They soak up the best practices around them like a sponge. Fear of failure can make it easy to grip onto your vision with an iron fist, but rigidity won’t serve you.”
The desire to be an expert
According to Key, entrepreneurs like a challenge. He explains, “If they didn’t, they’d probably have chosen another line of work. But as exciting as it is to consider a new field, high-achieving entrepreneurs know that the benefits of staying in the same industry for a while are immense. When you spend years in the same industry, you learn its history.
“Knowing what’s been done before can help you to identify how it can and should move forward. In the meantime, you’ll build a network of relationships to support yourself in future endeavours, especially when times are lean. Those relationships are invaluable.”
A forward-looking approach
Here, Key explains that it is important for people to know where they are headed as that will keep them from losing focus.
He writes, “Successful entrepreneurs are always thinking ahead. They may stray from their roadmap, and that’s okay, but they have one in mind. Having a clearly established set of goals will keep you from getting stuck. Your goals may be constantly evolving, but if you don’t know where you want to go, chances are, you won’t get anywhere.”
A constant flow of ideas
One more trait successful entrepreneurs have, according to Key, is that they avoid becoming complacent. He says, “Having one project that’s doing well is great. But the successful entrepreneurs I know don’t rest on their laurels. Instead, they’re constantly asking themselves, “What’s next?” They understand that being a successful entrepreneur is a lifestyle choice, not a destination.”
More qualities
For the Managing Director, Enterprise Stockbrokers Plc, Mr. RotimiFakayejo, an entrepreneur who wants to be successful needs the following traits: passion, the grace of God, proper training, support from family and friends, resilience and professional guidance.

Tips to Succeed as an Entreprenuer

The key to succeed in any Nigeria online business is to take time to learn how the internet works. There are many ways to go about it. With this article I will be sharing with you some tips to get you started.
You must understand that the marketing strategy that will help you to succeed online is different from what has been working for you in the offline world.
In the real world, the location of your business is an important factor that determines the success of your business. But on the internet people go to search for solutions to their problems, not looking for your business.
So you must consistently provide valuable information to help potential customers solve their problems. That way you attract them to your business.
When you consider that marketing on the internet is very competitive, you must develop marketing strategies for your business to succeed.
The first step to assure the success of your business on the internet is to focus on a small group of people with similar needs or problems.
But the market must be of interest to substantial audience but at the same time not saturated.
You will now come up with a product or service that will solve their needs.
Targeting a small group of people will provide you a better possibility to succeed than to build an online business targeting a broad market.
Though it’s possible to do well in a broad market, but it will take more effort, resources and knowledge to achieve it.
It has been observed that most small entrepreneurs doing well in the overcrowded internet market place focus on satisfying the needs of a small group of people.
There are Nigeria online business owners who deal with small market, yet their businesses spin over millions of naira in few years.
With a small group, it’s easier for you to solve their problems quickly and satisfy their needs.
Their satisfaction with your product or service will make them loyal customers that will earn you your biggest profit.
The key factor responsible for failure of many Nigeria online businesses is ignorance by most entrepreneurs of how the internet works.
Another factor that will enhance the success of your Nigeria online business is the passion you have for the product or service you are promoting.
The love you have for what you are doing will motivate you to persist until you get the desired result.
You must keep growing your business to retain your relevance in the marketplace. So it’s logical that your product or service must be based on something you really enjoy. That will increase the chances of your success.
In summary, the key to grow your Nigeria online business is marketing. It makes no difference if you have the best product and service in the world. If you cannot market successfully online, you’ve got zero.

How To Succeed As An Entrepreneur -- Even If You're Not Superhuman

Starting your own business can be a ticket to the good life, where you decide when and where to work and set the rules. But some people struggle at it, because they aren’t prepared for the change in mindset they need to thrive.
How do you ensure you make a great living as an entrepreneur—so you can say goodbye to your day job permanently? I asked that question recently Rob Holdford, CEO of Wealth Management, Inc., in Little Rock, Ark., and a life coach who is author ofLIFEonomics: Living Free of Worry and Regret, a book about how to pursue your passions while keeping your finances healthy.
Holdford says the key is up-front planning. “A great life plan should result in people knowing they can spend the rest of their life doing what is truly important to them with the people who are truly important to them,” he says. I met him through a client who does business with him and, in our conversations, discovered that he walks his talk: He is also a talented electric guitarist who plays in local bands and at his church. Here is some advice I took away from an interview with him.
Build momentum. Dreaming of launching a business will only get you so far. You have to act on your vision at some point. “Figure out something that will force you into motion,” says Holdford. That could be attending networking events or, if you’re unemployed, taking an interim job that will get you back into the routine of working.Never let the law of inertia take hold. “If you sit home long enough, that inertia is almost impossible to overcome,” he says.
Don’t quit your day job. Start your business as a side gig first if you can and get clients lined up before you give notice to your boss. That way you’ll be able to accurately forecast cash flow and profits and determine if you can live on what you’ll earn, says Holdford. “The number one underestimated part of opening a business is client acquisition,” says Holdford. “The best way to make sure you’re going to be okay is to have business lined up.” (As I’ve mentioned in a previous post, the majority of small business owners rely on their business for their primary income only when their businesses hit the two- to five-year-old age range.)
Grab the mike. One of the best ways to win clients is through public speaking in your area of expertise. Holdford has been in business more than 25 years. When he first started out, he would give two talks a week about a change in the tax code at local businesses, where he offered to speak to their employees. “I would share stuff they would really benefit from,” he says. At each event, he’d hand out cards where attendees could check a box indicating if they wanted to learn more about how the changed tax code applied to their financial situation. Some of those who responded became clients. “That’s how we started this firm,” he says.  Approaches like this work for many entrepreneurs. In a recent survey, Manta, a social network for small businesses, found that for 65% of owners, their personal network of business contacts is one of their top three business assets.